2021-Current
Skills + Services:
Business Management & Direction
Operations
Photography
Visual Design
Product Design Company
San Francisco
New York City
Store Director
By embodyingDon’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Management & Direction
Sales
+18% YOY Sales Growth
Grew sustainable sales growth by streamlining store operations + inventory, leveraging staff training + sales methods, and offering an exceptional customer experience.
1st $1M Revenue Year
Positive sales growth proved that the Peak Design Retail Model is profitable and valuable to both the company and customers alike.
Customer Experience & Engagement
4.8 Star Rating
Compelled customers to leave a Google Review without asking. Increased overall rating on Google Maps from 4.5 to 4.8 Stars by fostering an exceptional customer experience (2021-2024).
Hosted +20 Events
+5 Popups
Hosted Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Coffee Popups, Product Feedback Sessions, and Launch Events.
Community Events increased overall brand presence and community engagement across diverse audiences.
Designed 1st Online Retail CLM Platform
Department & Staff
Designed 1st Retail Wiki
Led the design of the first comprehensive digital Competent Learner Model for new and current retail employees. Leveraged existing learning resources to refine Retail CLM Modules based
The platform succeeded with a completion Rate of 100% and a pass rate of 86%.
Led the collaboration amongst Retail Leadership to compose the first comprehensive SOP Wiki for part-time employees on Notion.
This Retail Wiki became the source of truth for all part-time staff and new managers to learn the ins and outs of the department.
+90% Staff Retention Rate
Kept an extremely low turnover rate over three years of leadership by fostering an exciting work environment that maximised staff happiness and productivity.
Ensured that Staff found satisfaction within their role by instilling trust and autonomy, without sacrificing brand integrity and customer experience.
Photography
Micro Clutch
Lifestyle and product photography for Peak Design’s 11th Kickstarter, Micro Clutch.
Micro Clutch photographs as seen on Kickstarter, Product Packaging, Promoted Advertising, Whole and Email Newsletters.
xx Campaigns
xx Impressions
Peak Design Stores
Interior and Lifestyle imagery of Peak Design Stores in the United States.
Interior photographs as seen on peakdesign.com/stores.
Visual Design
Posters, Signage & Social Media
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Visual Design assets as seen in Peak Design Stores, and on Eventbrite, Social Posts and Email Newsletters.
Pick-up Order Reminder Email Workflow
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Challenge
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Solution
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Results
50% less cancelled orders
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
500+ views
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
Company Merch
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
About The Pieces
Apparel
The
Enamel Pins
Results
+100 Apparel pieces made
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
+1500 Pins made
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
The Company Merch is adorned by customers and staff alike.
Misc
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
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