2021-Current
Skills + Services:
Operations, Business Management & Direction
Visual Merchandising
Visual Design
Experience Design
Photography
Product Design Company
San Francisco
New York City
Los Angeles
Store Director
By embodyingDon’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Operations, Management & Direction
Sales
+18% YOY Sales Growth
Grew sustainable sales growth by streamlining store operations + inventory, leveraging staff training + sales methods, and offering an exceptional customer experience.
1st $1M Revenue Year
Positive sales growth proved that the Peak Design Retail Model is profitable and valuable to both the company and customers alike.
Brand Engagement
4.8 Star Rating
Compelled customers to leave a Google Review without asking. Increased overall rating on Google Maps from 4.5 to 4.8 Stars by fostering an exceptional customer experience (2021-2024).
Hosted
1,000+ People
20+ Events
Community Events increased overall brand presence and community engagement across diverse audiences.
Hosted Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Coffee Popups, Product Feedback Sessions, and Launch Events.
Led the design of the first comprehensive digital Competent Learner Model for new and current retail employees. Leveraged existing learning resources to refine Retail CLM Modules based
The platform succeeded with a completion Rate of 100% and a pass rate of 86%.
Designed 1st Online Retail CLM Platform
Retail Department & Staff Enhancement
Designed 1st Retail Wiki
Led the design of the first comprehensive digital Competent Learner Model for new and current retail employees. Leveraged existing learning resources to refine Retail CLM Modules based
The platform succeeded with a completion Rate of 100% and a pass rate of 86%.
Led the collaboration amongst Retail Leadership to compose the first comprehensive SOP Wiki for part-time employees on Notion.
This Retail Wiki became the source of truth for all part-time staff and new managers to learn the ins and outs of the department.
+90% Staff Retention Rate
Kept an extremely low turnover rate over three years of leadership by fostering an exciting work environment that maximised staff happiness and productivity.
Ensured that Staff found satisfaction within their role by instilling trust and autonomy, without sacrificing brand integrity and customer experience.
Brand Partnerships
Visual Merchandising
NYC Store
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Results
50% less cancelled orders
500+ views
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
Wong Family Archive | 2019-Present
Material Exploration | 2018-Present
Visual Design
Posters, Signage & Social Media
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Results
Visual Design assets as seen in Peak Design Stores, and on Eventbrite, Social Posts and Email Newsletters.
Peak Design | Management + Direction, Photography, Visual Design
Industry of All Nations | Photography, Visual Design
Wray & Nephew | Visual + Brand Design
AgileMCL | Brand + Web Design
Company Merch
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
About The Pieces
Apparel
Enamel Pins
Results
250+ Apparel pieces made
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
2,000+ Pins made
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
Photography
Product | Micro Clutch
Lifestyle and product photography for Peak Design’s 11th Kickstarter, Micro Clutch.
Results
Micro Clutch photographs as seen on Kickstarter, Product Packaging, Promoted Advertising, Whole and Email Newsletters.
3 Campaigns
+50,000 Impressions
Interiors | Stores
Interior and Lifestyle imagery of Peak Design Stores in the United States.
Results
Interior photographs as seen on peakdesign.com/stores.
Experience Design
In-store Pick-up Workflow
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Challenge
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Solution
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
Results
58% less cancelled orders
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
1,000+ views
Hosted and facilitated Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Product Feedback Sessions, Launch Events
Misc
Representation is at the core of the human experience. Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
More Design Projects
Industry of All Nations | Photography, Visual Design
Wray & Nephew | Visual + Brand Design
AgileMCL | Brand + Web Design