I’m Alexander, a multi-disciplinary designer and creative leader.
Based in San Francisco, CA, I engage in diverse roles: Store Director at Peak Design, independent designer + design consultant, and freelance photographer.
My tenure has developed and empowered harmonious skills embracing creative people-forward management, UX strategy, client management, design thinking, and building propitious teams + culture.
→ Design
Work
Creating meaningful representation is no simple feat. To portray an idea through visual design requires collaboration, research and trial + error. Throughout my design process, I attempt to find ways to let joy flourish in the mundane.
Peak Design | Management + Direction, Photography, Visual Design | 2022-2024
Industry of All Nations | Photography, Visual Design | 2021
Wray & Nephew | Visual + Brand Design | 2020
AgileMCL | Brand + Web Design | 2023
Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.
A variety of projects that I’ve completed throughout my creative practice. This selection of work speaks to my interest in and exploration of culture, materials, history, and the human experience.
Wong Family Archive | 2019-Present
Solis | 2021-2022
Material Explorations | 2018-Present