I’m Alexander, a multi-disciplinary designer and creative leader.

Based in San Francisco, CA, I currently engage in diverse roles: Store Director at Peak Design, independent designer + design consultant, and freelance photographer.

My tenure has developed and empowered harmonious skills embracing creative people-forward management + strategy, client management, design thinking, and building propitious teams + culture.

Design

Explore


Creating meaningful representation is no simple feat. To portray an idea through visual design requires collaboration, research and trial + error. Throughout my design process, I attempt to find ways to let joy flourish in the mundane.

Photography


Photography allows for proof of existence that other mediums cannot exactly replicate. Creating a photograph is instilling a representation of a subject in a single moment.

Personal Work 


A variety of projects that I’ve completed throughout my creative practice. This selection of work speaks to my interest in and exploration of culture, materials, history, and the human experience.